After and before. To be continued…
Full case [Valtech.com]
Service [hitta.bmw.se]
Buying a car is not just a series of pragmatic decisions. It ́s also what do I want my car to say? The brief was to create a more seamless experience for customers to conveniently find BMW stock cars online, needless to say we grew that ask.
“To configure a car demands that you know what car you want.”
We wanted to create a service tool that enables you to not only find out what kind of car you need and reflects you, but also to get the car keys same day.
“You recently have had a life changing experience and need help finding what BMW that fits you as well as your needs…”
Go through this match making service. Fill in the hard values, how many passengers, child seats etc? Out of that result, you then adjust the soft values, filters based on your preferences and personality. Then you have the one result that fits you the best according to actual data. Best of all you can actually order that specific car at a dealership today.
We also saw this as an opportunity to make communication, centralizing the human behind the purchase. Car campaigns have been more or less moulded in the same shape since the beginning.
“But having a matchmaking service like this as a foundation makes it possible to communicate BMW ’ s whole fleet of cars to the different audiences they are relevant for.”
Thanks to BMW ’ s big range, we can truly match the right people to their product within the same concept and campaign. Online marketing with SEO and SEM stunts is also something we are including in the campaign, as well as CRM and loyalty.
Team: Lukas Riedel, Anna Pensar, Johan Andersson, Natasza Nowakowska, Tobias Jensen, Johannes Almroth, Thomas Pettersson, Maria Chrysander, Cecilia Linder Sundqvist, Joanna Lupembe Nilsson and Anders Sjönvall.
Roles/Involvement:
Creative Director Art Director Customer Experience Copywriter Strategist Design & Digital Lead
nataliaproject.org
facebook.com/NataliaProject
Civil Right Defenders are an organisation standing up for human right defenders around the world. The brief described a problem these heroes face. They disappear, they vanish when trying to fight oppressive regimes and dictatorships – Make the world aware of this problem. Oppressive regimes kidnap, abduct and sometimes murder human right defenders all over the world in silence, which makes it difficult and sometimes impossible to keep track of their whereabouts.
“The worlds first assault alarm powered by social media. When the silent distress signal is trigged, the world will know.”
Co-creatives: Johan Pihl, Mathias Wikström, Tobias Snäll, Mathias Nordmark, and more.
Roles/Involvement:
CX Designer & CX Lead Art Director
Full case [Valtech.com]
Service [Svenskfast.se/mtop]
The partnership between Valtech and this real estate client was established almost a decade ago. But as a digital partner. The clients advertising agency got this brief a long time before Valtech but was unsuccessful to deliver something of value. We then got the opportunity to see it and the brief was simple:
“Make a campaign for potential home sellers to make their evaluations at Svensk Fastighetsförmedling.”
We new straight away that we wanted to create something that created value for a very spoiled target audience. A traditional ad campaign wouldn’t do that. It’s a very cluttered market wit a real estate service hub that lists all the prices that get just about all the traffic and engagement. There are no loyalty here. I also saw an opportunity to give value to both sellers and buyers. We created something interactive, fun with value for spoiled clients clients – an always on solution with quick result response. Giving a ball park figure in Swedish is saying “Between the thumb and the index finger”. Since this is an estimation tool based on a mobile map service and the main interaction is to zoom– and zoom out, to overlook the estimated value of properties within the viewport area, which is something you do with your thumb and your index finger – the name was a born.
Team: Maja Andersson, Marcus Sjölin, Joachim Widén, Per Sondberg, Magdalena Henriksson, Bengt Sandhagen.
Roles/Involvement:
Creative Director Art Director Customer Experience Copywriter
Agency: DDB Berlin
Our assignment was to launch the band Moderat anticipated second album. Do it with something never seen before, something spectacular. Moderat is almost as much art as they are music. The band work very close with the Berlin based art collective Farfanderai who do all their designs, on– and off stage. To meet their expectations was a challenge.
“Moderat Mutations – Combine music and art in a ground breaking experimental campaign.”
An experiment as a campaign, PR evolving over time – Experiment with from the artists that mutate over time and creates the brands new band logo.
Team: Daniel Rørbæk, Helen Mathews, Achim Weber, Andrew Morgan, Konradin Resa, and more…
Roles/Involvement:
Art Director
Channels:
Advertising & Campaigns PR & Social Media
In one month come with proposals for a new digital experience. Concepts for experiences, design and innovation as well as for campaign purposes. Otl Aicher is the genius behind Lufthansa´s corporate profile from 1969.
“How would Otl develop his timeless flat design in a digital environment in 20016? We strived to continue his legacy and kept ask our selfs – What would Otl do?
From a users perspective we wanted to make every part of the experience personalized but with a togetherness. Make every traveller unique. ”Individualism together if you will...”
“Connect & Collect”
The concept is based totally on the individuals experience. Take user generated content to a new level. Share your traveling experience on the spot – and earn a few flying miles. We wanted to make egoism something generous and the other way around – Get by sharing. A lucrative connective experience were everybody wins.
Lufthansa – Connect & Collect...
Team: Gunnar Kiene, Adam Boyette, Frederik Spahrkaes, Alex Wellard, Annika Fahning, Dario Korati, Clair Stewart and more…
Roles/Involvement:
Art Director Design & Digital Lead
A complex task. Re-build a plattform for one market based on a global graphic manual for print. At the same time implement a data driven mindset at the client to better generate efficient services for donations. But the work got awarded as well as very useful data for future project such as service design solutions and marketing.
Team: Thomas Krebs, Andreas Bjurenborg, Anna Oleander, Ludwig Lindblom, Alexander Wiechel, Emilie Ejdemo and more…
Roles/Involvement:
Designer & Design Lead
Channels:
Design
Agency: Nord DDB
(In collaboration with LBi)
Team: Michael Nyberg, Alina Halbey, and more…
Roles/Involvement:
Customer Experience Design & Digital Lead
Agency: Nord DDB
Co-creative: Anders Carleö
Team: Hanna Ternström, Andreas Bjöwi, Johan Ljungman, Erik Årnell, and more…
Roles/Involvement:
CX Designer & CX Lead Strategy
Channels:
Innovation & Service Design
Agency: Publicis.Sapient
Team: Harpreet Jhoovthal, Ray Silva, Neil Cooper, Craig Wollard, Ignacio Gonzalez Cillero, Sushma Sahir, and more...
Roles/Involvement:
Designer & Design Lead Art Director
Channels:
Design
Agency: DDB Stockholm
Client: Vattenfall
Co-creatives: Niklas Jansson, Christer Klinth, Ulf Svedlund, Linda Bryttmar, and more…
Role/Involvement:
Customer Experience Lead
Channels:
Advertising & Campaigns Innovation & Service Design PR & Social Media
Role/Involvement:
Digital & Design Lead Customer Experience Art Director
Channels:
Design Innovation & Service Design
Agency: Valtech Sweden.
Client: BMW Group, Nothern Europe.
I started up as customer experience lead, and am now also creative director for digital experiences in northern Europe. Since September 2018 Valtech Sweden has taken over the responsibility as BMW Group northern Europe´s digital partner. Strategies, digital transformation and business development is being developed. We run the daily operation when it comes to content and web matters for te region. The main site with the CMS system is being “coded” from central however. But we analyse– and evaluate it as well as SEO, SEM and CRM. A backlogg of digital marketing and creative activities as well as services is being created based on analysis of customers digital behavior.
Role/Involvement:
Creative Director Customer Experience Lead Strategist Design & Digital Lead
Channels:
Design Advertising & Campaign Innovation & Service Design Pitches
Agency: DDB
Client: Volkswagen
Co-creatives: Daniel Rørbekk, Achim Weber, Peter Burri, Konradin Resa, Ron Schmidt, and more…
Role/Involvement:
Digital Lead
Channels:
Advertising & Campaigns
Agency: DDB
Client: Volkswagen
Role/Involvement: Digital concept, UX, Art Direction.
Co-creatives: Achim Weber, Konradin Resa, Ron Schmidt, Daniel Røbæk.
Agency: DDB Stockholm
Client: Volkswagen
Role/Involvement: Senior UX, Digital Campaign.
Co-creatives: Lennart Claesson, Hans Malm, Jon Drangler, Ida Reimers, Fredrik Vallgren.
Roles/Involvement:
Customer Experience Lead
Channels:
Advertising & Campaign Innovation & Service Design PR & Social Media
Agency: Nord DDB
Client: Stryktipset (Svenska Spel)
Stryktipset is a Swedish institution. It has been fed to swedish football fans since the seventies. Betting on English football through Stryktipset is the biggest reson most Swedish football has a Swedish and an english favorite club. April is Jackpot month and they wanted a campaign to celebrate that.
Here´s to April.
April is a unreliable month. England is a great country with friendly people and great football, but bad food and the worst weather. Let´s celebrate the unreliable Jackpot month with the most english of Swedish weather.
Co-creatives: David Alledahl, Merwan Maaruf.
Roles/Involvement:
Art Director
Channels:
Advertising & Campaign PR & Social Media