In one month come with proposals for a new digital experience. Concepts for experiences, design and innovation as well as for campaign purposes. Otl Aicher is the genius behind Lufthansa´s corporate profile from 1969.
“How would Otl develop his timeless flat design in a digital environment in 20016? We strived to continue his legacy and kept ask our selfs – What would Otl do?
From a users perspective we wanted to make every part of the experience personalized but with a togetherness. Make every traveller unique. ”Individualism together if you will...”
“Connect & Collect”
The concept is based totally on the individuals experience. Take user generated content to a new level. Share your traveling experience on the spot – and earn a few flying miles. We wanted to make egoism something generous and the other way around – Get by sharing. A lucrative connective experience were everybody wins.
Lufthansa – Connect & Collect...
Team: Gunnar Kiene, Adam Boyette, Frederik Spahrkaes, Alex Wellard, Annika Fahning, Dario Korati, Clair Stewart and more…
Roles/Involvement:
Art Director Design & Digital Lead